Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.
a. An art
b. A Science
c. Both an “art” and a “science”
There is no doubt that marketing is both an art and a science. As with any field, there is constant tension between the formulated side of marketing and the management side. On one hand, you have the creative, free-flowing side of marketing, where ideas and inspiration can come from anywhere. On the other hand, you have the analytical, data-driven side of marketing, where everything must be measured and accounted for.
This tension is what makes marketing so dynamic and exciting. It’s also what makes it so challenging. As a marketer, you have to be able to straddle both sides of the fence and use both your left brain and right brain to be successful.
The good news is that there are plenty of resources out there to help you. Whether you’re more of an art or science person, there are books, courses, and articles that can teach you what you need to know. The key is to never stop learning and to always be willing to experiment. After all, that’s what marketing is all about.