Marketing is a process that aims at ________
a. Production
b. Profit-making.
c. The satisfaction of customer needs
d. Selling products
Answer: c
Explanation: Selling focuses on sales and profit only but marketing has a broader goal. Marketing achieves its goal of profit through customer need satisfaction. In simple words, marketing identifies customers or market needs. Then, it tries to fulfill i.e. satisfy that needs by offering the right combination of products and services.