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 The term marketing refers to _______

The term marketing refers to _______

a. Advertising, Sales Promotion, Publicity, and Public Relational activities

b. A new product needs ideas, Developments, concepts, and improvements.

c. Sales Planning, Strategy, and Implementation

d. A philosophy that stresses customer value and satisfaction

Answer: d

Explanation: Marketing mainly emphasizes customer value and satisfaction. Marketing includes all other elements mentioned in options A, B & C, but the term mainly deals with customer satisfaction. To satisfy customers, marketers need to offer the right combination of benefits and price i.e. value.

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