The term marketing refers to _______
a. Advertising, Sales Promotion, Publicity, and Public Relational activities
b. A new product needs ideas, Developments, concepts, and improvements.
c. Sales Planning, Strategy, and Implementation
d. A philosophy that stresses customer value and satisfaction
Explanation: Marketing mainly emphasizes customer value and satisfaction. Marketing includes all other elements mentioned in options A, B & C, but the term mainly deals with customer satisfaction. To satisfy customers, marketers need to offer the right combination of benefits and price i.e. value.