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What is the first step in the marketing planning process?

What is the first step in the marketing planning process?

a. Develop action plans

b. Setting objectives

c. Developing a marketing mix

d. Implementing and monitoring

Answer: a

Explanation: The first step in developing action plans to implement the marketing plan is to understand what needs to be done. This means understanding the objectives of the marketing plan and what needs to be accomplished. Once this is understood, you can develop strategies and tactics to achieve the objectives. The final step is to develop an action plan that outlines how the strategies and tactics will be executed. This plan should include who will do what, when they will do it, and how they will do it. Without an action plan, it is difficult to implement a marketing plan successfully.

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